I’ve been on quite a journey trying to find a mascara that I love for everyday wear. There have been a few contenders over the years, but I have yet to find the perfect one. I’ll admit that I also didn’t realize how much I’ve been limiting myself. I’ve always just bought black drugstore mascara since I have extremely dark-brown hair, but now I’m ready to expand my horizons. A makeup artist once told me to go a few shades lighter with my eyebrow pencil color and I loved the results so I thought, Why not try it with mascara too?
Brown mascara tends to look a bit more natural than jet black, and makeup artists love it too. Celebrity makeup artist Judi Gabbay says, “I love a brown mascara for daytime when you’re looking to slightly amp up the eyes without looking like you’re trying too hard. Brown mascaras are also beautiful on all eye colors, making it an easy foolproof choice.”
As someone who loves a good no-makeup makeup look, I’m now convinced my perfect mascara shade is actually a rich brown instead. To get some more insight into the best formulas in this shade, I turned to a few more experts including Gabbay. Celebrity makeup artists Hailey Hoff, Dakota Alexandra, and Alexa Perisco also offered up a few of their favorites and some advice. “Brown mascara is a great option for people with blue or green eyes, as the softer shade often brings out the color in the irises,” says Perisco. “It also prevents the too-dark look that black mascara brings. Choosing a brown mascara is also a great way to pair eye shadow and eyeliner for a smoky look that doesn’t look overdone.” Keep on scrolling for the best brown mascaras money can buy, according to the experts.