There’s viral and then there’s TikTok viral. And as the most popular social media app of 2022, blowing up on TikTok means there’s serious weight behind it. After all, the app is responsible for selling out everything from the mundane like scrubbing sponges and cans of shredded chicken to Abercrombie dresses and salicylic liquid exfoliants, so when a recent report declared the corset as TikTok’s most popular trend with 3.7 billion views, that definitely means something.
Although it’s reaching a high point now, the popularity of the corset may be less of a surprise for those who’ve been keeping tabs on circulating trends. Last year, the renaissance corset made the social media rounds as a microtrend, and since then we’ve only seen more variations of the piece from names like Jean Paul Gaultier, Gucci, Miaou, and more. The good part is you don’t have to be born after 2001 to appreciate the sartorial power of the piece—it’s actually quite simple to pull off. To see how fashion people everywhere including myself are pulling off TikTok’s officially most viral trend, you’ll want to keep reading.